What is Irlbeck Outdoors Liquor & Sporting Goods?

We are Milltown’s premier destination for all things outdoors, sporting, and leisure, offering a unique combination of sporting goods, firearms, fishing supplies, liquors, and spirits—all under one roof.

What products do you offer?

Our wide-ranging selection includes: Firearms & ammunition Fishing gear & supplies Outdoor sporting equipment Liquors, spirits, and beverages Accessories for hunting, fishing, and outdoor recreation

What makes your staff unique?

Our team is known for being exceptionally knowledgeable in both outdoor sport and liquor selections. Whether you’re an experienced outdoorsman or a casual enthusiast, our staff provides expert guidance every step of the way.

Do you offer competitive pricing?

Yes! We pride ourselves on offering competitive prices on all products, ensuring excellent value with every visit.

When did Irlbeck Outdoors Liquor & Sporting Goods open?

We’ve proudly served Milltown and surrounding communities since 2016, continually growing our selection and expanding our services.

What areas do you serve?

In addition to Milltown, we welcome customers from nearby communities and the broader local region who rely on us for outdoor equipment, sporting gear, and quality spirits.

Do you provide help selecting the right firearm or gear?

Absolutely. Our experienced staff can help you choose the right firearm, fishing gear, or sporting equipment based on your goals, experience level, and budget.

Do you sell fishing and hunting supplies?

Yes! We offer a wide selection of gear, equipment, and accessories for both fishing and hunting, catering to enthusiasts of all experience levels.

Do you carry specialty liquors or local favorites?

We keep a diverse selection of liquors and spirits, including popular brands and local options. If you’re searching for something specific, our team is happy to help.

Are you expanding your business?

Yes—we’re excited to continue growing and expanding our product offerings to better serve Milltown and nearby communities.

Irlbeck Outdoors Liquor & Sporting Goods

Irlbeck Outdoors Liquor & Sporting Goods
422 Main St. W.
Milltown, WI 54858
Click Here for Hours
(715) 825-3326

Proudly Serving Milltown Since 2016.

Archery Equipment

Banks Outdoors Hunting Blinds

Bows

Clothing and Outdoor Apparel

Firearms

Fishing Supplies

Archery Equipment

Banks Outdoors Hunting Blinds

Bows

Clothing and Outdoor Apparel

Firearms

Fishing Supplies

Established in 2016

Located in Milltown, WI

- Mary May 10/24/2026

"Friendly service, a lot of variety for a small town sporting good store!"